About Anser

Built for trades, by people who get it

Every missed call is a missed job. For UK trades businesses — plumbers, electricians, roofers, and everyone in between — that's the reality of working with your hands instead of sitting by a phone. You're up a ladder, under a sink, or driving between jobs, and the phone keeps ringing.

Anser exists to fix that.

We built an AI receptionist that answers every call, books the job, and handles the enquiry — so you never lose work to a voicemail no one checks. No missed calls, no chasing leads, no customers going to a competitor because you didn't pick up in time.

What we do

Anser is an AI-powered call-handling service designed specifically for trades businesses. It answers your calls in real time, understands what your customers need, books appointments straight into your calendar, and gives you a clear record of every interaction — all without you having to lift a finger.

It's not a generic chatbot bolted onto your website. It's built to sound like a real receptionist, trained on how trades businesses actually work.

Why it matters

Trades businesses lose a significant amount of potential work simply because they can't answer the phone while on the job. Anser closes that gap — turning missed calls into booked jobs, and giving you back the time you'd otherwise spend on admin and phone tag.

Our approach

• Built for trades, not everyone — Anser is designed around how trades businesses actually operate: on the move, hands full, no time for admin.

• Reliable by design — your customers get a consistent, professional answer every time, whether it's your busiest day or after hours.

• Transparent — every call is logged and available to you, so you're always in control of what's happening with your customers.

Get in touch

Want to see Anser in action, or have a question before you sign up? Get in touch — we'd love to hear from you.